“All is fair in love and war.”

Nike sues Lululemon. Canada vs USA

USA and Canada are fighting a brand war. Nike Inc has sued Canada’s Lululemon Athletica for patent infringement. Phil Knight’s Nike claimed that at least four of the Canadian athletic apparel company’s footwear products infringe its patents.

Nike in a complaint filed in Manhattan federal court said it has suffered economic harm and irreparable injury from Lululemon’s sale of its Blissfeel, Chargefeel Low, Chargefeel Mid and Strongfeel footwear.

Nike said its three patents at issue concern textile and other elements, including one addressing how the footwear will perform when force is applied.

Reuters reported that the Oregon-based company is seeking unspecified damages. Lululemon, based in Vancouver, British Columbia, did not immediately respond to the allegation.


Nike sues Lululemon. Canada vs USA

Will this legal action simply make Lululemon more popular? Or will the Canadian darling brand be stopped on its tracks and allow Nike to continue to steal all the shine in the shoe market? The market and the courts will tell.

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