Rise and shine
TELUS managed to squeeze into the top 10, in the list of Canada’s most valuable companies. The pole positions were dominated by the biggest banks- TD, RBC, Scotiabank, CIBC, and BMO.
Lululemon, Sunlife, Tim Hortons and Manulife were also in the top 20. Here’s the top 100 list.
| 2023 Rank | 2022
Rank |
Brand |
Sector |
2023 Brand value |
| 1 | 2 | TD | Banking | $27,547 |
| 2 | 1 | RBC | Banking | $19,902 |
| 3 | 3 | Scotiabank | Banking | $16,132 |
| 4 | 4 | Canada Life | Insurance | $14,663 |
| 5 | 5 | BMO | Banking | $14,622 |
| 6 | 6 | Circle K | Retail | $14,303 |
| 7 | 9 | Brookfield | Banking | $12,098 |
| 8 | 7 | CIBC | Banking | $11,184 |
| 9 | 10 | Bell | Telecoms | $11,049 |
| 10 | 8 | Telus | Telecoms | $10,326 |
| 11 | 15 | Tim Hortons | Restaurants |
|
| 12 | 12 | CNRL | Oil & Gas | |
| 13 | 11 | Manulife | Insurance |
|
| 14 | 17 | Lululemon | Apparel |
|
| 15 | 14 | McCain | Food |
|
| 16 | 13 | Rogers | Telecoms |
|
| 17 | 16 | Enbridge | Oil & Gas |
|
| 18 | 21 | Canadian Tire | Retail |
|
| 19 | 18 | Sun Life | Insurance |
|
| 20 | 22 | Thomson Reuters | Media |
|
| 21 | 20 | Canadian National | Logistics |
|
| 22 | 19 | Constellation Software | Tech |
|
| 23 | 24 | Desjardins | Banking |
|
| 24 | 23 | CGI | Tech |
|
| 25 | 27 | Suncor Energy | Oil & Gas |
|
| 26 | 26 | Shoppers Drug Mart | Retail |
|
| 27 | 30 | Loblaws | Retail |
|
| 28 | 25 | Magna | Auto Components |
|
| 29 | 28 | Air Canada | Airlines |
|
| 30 | 29 | National Bank of Canada | Banking |
|
| 31 | 43 | Cenovus | Oil & Gas |
|
| 32 | 38 | Nutrien | Chemicals |
|
| 33 | 32 | CP | Logistics |
|
| 34 | 33 | Real Canadian Superstore | Retail |
|
| 35 | 34 | Intact | Insurance |
|
| 36 | 37 | Dollarama | Retail |
|
| 37 | 41 | Gildan | Apparel |
|
| 38 | 36 | Crown Royal | Spirits |
|
| 39 | 39 | OpenText | Tech |
|
| 40 | 31 | Shaw | Telecoms |
|
| 41 | 42 | Metro | Retail |
|
| 42 | 44 | BRP | Leisure & Tourism |
|
| 43 | 35 | iA Financial Group | Insurance |
|
| 44 | 40 | Petro-Canada | Oil & Gas |
|
| 45 | 45 | TC Energy | Oil & Gas |
|
| 46 | 51 | Winners | Retail |
|
| 47 | 49 | Imperial Oil | Oil & Gas |
|
| 48 | 52 | Parkland | Oil & Gas |
|
| 49 | 46 | Canada Goose | Apparel |
|
| 50 | 47 | Vidéotron | Telecoms |
|
| 51 | 48 | Fortis | Utilities |
|
| 52 | 57 | Bombardier | Aerospace & Defence |
|
| 53 | 56 | Dairyland | Food |
|
| 54 | 54 | Barrick Gold | Mining, Metals & Minerals |
|
| 55 | 55 | Cogeco | Telecoms |
|
| 56 | 58 | Neilson | Food |
|
| 57 | 50 | Shopify | Tech |
|
| 58 | – | West Fraser Timber | Engineering & Construction |
|
| 59 | 60 | Rona | Retail |
|
| 60 | 61 | Teck | Mining, Metals & Minerals |
|
| 61 | 59 | WSP Global | Engineering & Construction |
|
| 62 | 65 | Hydro One | Utilities |
|
| 63 | 62 | Jean Coutu | Retail |
|
| 64 | 83 | First Quantum Minerals | Mining, Metals & Minerals |
|
| 65 | 67 | Wholesale Club | Retail |
|
| 66 | 77 | Crescent Point | Oil & Gas |
|
| 67 | 80 | Schneiders | Food |
|
| 68 | 69 | Finning | Engineering & Construction |
|
| 69 | 73 | Sobeys | Retail |
|
| 70 | 66 | Toromont | Engineering & Construction |
|
| 71 | 85 | Colliers | Real Estate |
|
| 72 | 75 | Safeway (Canada) | Retail |
|
| 73 | – | Agnico Eagle | Mining, Metals & Minerals |
|
| 74 | 88 | Enerplus | Oil & Gas |
|
| 75 | – | Linamar | Auto Components |
|
| 76 | 63 | Pembina Pipeline | Oil & Gas |
|
| 77 | 76 | CAE | Aerospace & Defence |
|
| 78 | 81 | Natrel | Food |
|
| 79 | 82 | Northbridge Insurance | Insurance |
|
| 80 | 86 | Sport Chek | Retail |
|
| 81 | 70 | Emera | Utilities |
|
| 82 | 74 | A&W | Restaurants |
|
| 83 | 97 | ARITZIA | Retail |
|
| 84 | 68 | IG Wealth Management | Banking |
|
| 85 | 64 | Maple Leaf Foods | Food |
|
| 86 | 96 | Canada Dry | Soft Drinks |
|
| 87 | 95 | Stantec | Commercial Services |
|
| 88 | 78 | Super C | Retail |
|
| 89 | 92 | Foodland (Canada) | Retail |
|
| 90 | 87 | CI Financial | Banking |
|
| 91 | 94 | eOne | Media |
|
| 92 | 90 | Canada Post | Logistics |
|
| 93 | 98 | Couche-Tard | Retail |
|
| 94 | 89 | Sealtest (Canada) | Food |
|
| 95 | – | MEG Energy | Oil & Gas |
|
| 96 | – | Canadian Utilities | Utilities |
|
| 97 | – | Transcontinental | Commercial Services |
|
| 98 | 93 | Cineplex | Media |
|
| 99 | 100 | Baytex | Oil & Gas |
|
| 100 | – | TMX | Exchanges |
Reference
Brand Directory: Canada 100 2023 | Brand Value Ranking League Table | Brandirectory
